Product promise 6s
Open film ↗Open the possibilities
Does a direct promise and a distinctive visual make the product click?
Compare Astra, Fable and the rotating-model treatment.
Start with the idea. Then compare hooks, apps and formats.
Editorial shortlist. No paid-test winner yet.
Product promise 6s
Open film ↗Does a direct promise and a distinctive visual make the product click?
Compare Astra, Fable and the rotating-model treatment.
Business question 12s
Open film ↗Does putting powerful AI to work on a business problem earn more interest?
Compare the refund idea with the two second-purchase hooks.
Real workflow 13s
Is seeing a real question answered more convincing than a designed invitation?
One recorded Shopify workflow, with landscape, feed and vertical exports.
25-second explanation and 15-second cut. SourceMedium’s role, followed by the same real ChatGPT question and complete answer. Big Idea; all three ratios.
Open collectionThree 12-second films. Compare the two second-purchase hooks; review the refund idea separately.
Open collectionClaude, ChatGPT, Ask bigger, and the original dark designs: Open the possibilities and Your AI. Your call. All visible, in three ratios.
Open collectionThe accepted 42-second website introduction, with landscape and portrait exports. Earlier cuts remain below it.
Open collectionA 28-second analyst-team review, specialist handoff and PowerPoint. Its destination page is still planned.
Open collectionFull ChatGPT and Claude workflows, customer introductions and earlier paid hooks. Chapters, source excerpts and downloads.
Open collectionEight 20-second domain explorations. Retained for reference; these are not the current short-ad direction.
Open collectionShopify, Recharge and attribution prompt sequences, plus the real Shopify workflow. Includes earlier images and draft channel copy.
Open collectionThe six-second data-preparation idea and image studies. Draft units and copy are retained for comparison.
Open collectionThe superseded September 22 cohort: two Shopify videos and three question cards. Paused and preserved as history, not queued for launch.
Open collectionEach collection includes its available formats and downloads. Current candidates are for creative review; staged ads retain their dated account snapshot. Choosing a favorite here does not launch an ad.